Season 2 · 2026 / 2027
THE ROOM
World-class talent across food, fashion, music, and art — building together inside the GF ecosystem. Grammy-nominated producers. Michelin-starred chefs. Visual artists, vocalists, DJs, directors. Season 2 expands the network across cities and disciplines, connecting the creative ecosystem end to end.
Season 1 — Output
What the room produced.
Run on $150K with no paid marketing. The proof that residency infrastructure is what turns talent into output.
20+
International artists in residence
40+
Songs created
2
Sold-out events
3
International press features
The Room
Where the work actually happened.
10 stills · 2023 — 2026
Stills from the rooms, residencies, and activations that built the corridor — across Los Angeles, Johannesburg, and the cities in between.
01 / 10S1
Johannesburg
02 / 10S1
Live rehearsal
03 / 10S1
Residency floor
04 / 10Off-corridor
Holbox
05 / 10S1
After the set
06 / 10S1
Studio session
07 / 10S1
Closing night
08 / 10Off-corridor
Holbox
09 / 10S1
Untitled Basement
10 / 10PROXIMITY
Art activation
Incubated by Gf...
Made in the room.
Named outputs from the work — artists, releases, and collections that came out of Gf...'s residencies, artistic direction, and creative-direction infrastructure. An early sample.
Maverick Seizure
'25 / '26Creative Director and Artist incubated through Gf... residency infrastructure.
Zeze Global
'25 / '26Tech platform founded by Maverick Seizure, incubated within the Gf... ecosystem.
DT × Urban Zulu — “No Congo No Digital”
'25 / '26DT launched as a designer through the collab collection — debuted at New York Fashion Week.
Damon Turner — Interval EP
'25 / '26Gf... supported the overall artistic direction.